Top News AI Predicts Real-Time Football Matches AI11 (AI ELEVEN) Offers New Spectator Experience
December 25, 2019
Data Artist Inc.

AI Predicts Real-Time Football Matches AI11 (AI ELEVEN) Offers New Spectator Experience

Dentsu Inc. (President: Toshihiro Yamamoto; Head Office: Minato-ku, Tokyo), Data Artist Inc. (President: Satoru Yamamoto; Head Office: Minato-ku, Tokyo), and Team Twelve Inc. (President: Jeongsun Park; Head Office: Seoul, Korea) have developed an AI program, AI11 (AI ELEVEN), (hereinafter referred to as AI11), and have started its service. AI11 uses AI to predict the outcome of a football game using real-time match footage, thereby providing an innovative and fun spectator experience.

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AI11 was first introduced as a pilot program at the EAFF E-1 Football Championship 2019, an international football tournament held in Busan, Korea from December 10-18.

This program was developed through deep learning, for which approximately 480 past matches including the ones from the EAFF E-1 Championship were used to predict match results, analyzing elements such as ball and player movements, combined with Team Twelve’s match analysis method.
Real-time match prediction was provided during the 2019 E-1 tournament, and this viewing experience was offered on TV and online.

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Going forward, the Company aims to further improve the value of watching football by introducing this system to various competitions through content distribution companies.

Media-related enquiries:

Shusaku Kannan
Executive Communications Director
Corporate Communications Division
TEL: +81(3) 6216-8042
E-mail: s.kannan@dentsu.co.jp

Business-related enquiries:

Tani, Shinozaki
Global Sports Division
E-mail: t.tani@dentsu.co.jp

Fukuda, Miyazaki
Data Technology Center 

Takemoto, Nakako
Creative Planning Division 5