December 25, 2019
Data Artist Inc.,
CEO Satoru Yamamoto

AI Predicts Real-Time Football Matches
AI11 (AI ELEVEN) Offers New Spectator Experience

Dentsu Inc. (President: Toshihiro Yamamoto; Head Office: Minato-ku, Tokyo), Data Artist Inc.
(President: Satoru Yamamoto; Head Office: Minato-ku, Tokyo), and Team Twelve Inc. (President:
Jeongsun Park; Head Office: Seoul, Korea) have developed an AI program, AI11 (AI ELEVEN),
(hereinafter referred to as AI11), and have started its service. AI11 uses AI to predict the outcome of a football game using real-time match footage, thereby providing an innovative and fun spectator



AI11 was first introduced as a pilot program at the EAFF E-1 Football Championship 2019, an
international football tournament held in Busan, Korea from December 10-18.
This program was developed through deep learning, for which approximately 480 past matches
including the ones from the EAFF E-1 Championship were used to predict match results, analyzing
elements such as ball and player movements, combined with Team Twelve’s match analysis method.
Real-time match prediction was provided during the 2019 E-1 tournament, and this viewing
experience was offered on TV and online.



Going forward, the Company aims to further improve the value of watching football by introducing
this system to various competitions through content distribution companies.

Media-related enquiries:
Shusaku Kannan 

Executive Communications Director
Corporate Communications Division
Telephone: +81(3) 6216-8042

Business-related enquiries:
Tani, Shinozaki 

Global Sports Division 
Fukuda, Miyazaki
 Data Technology Center 
Takemoto, Nakako 
Creative Planning Division 5